What is the role of SEO in Digital Marketing?


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SEO is the soul of Digital Marketing. Without SEO Digital Marketing is dead or it will fail miserably. The reason behind saying this is SEO is an integral part of any Business or a company SEO helps you to Optimize your search results to drive more traffic to your website or company.

In order to rank better on google, you need to understand How to use SEO effectively then only you will be able to reach your target audience and sell your Product or services.

Key Takeaways

  • Learn the role of SEO in Digital Marketing.
  • Get the basic information on what it is Digital Marketing?
  • Learn the importance of SEO.
  • Learn about different Digital Marketing channels and How does SEO work.

What is SEO?

It is Good to be known than be unknown and that’s how search engine optimisation works. It helps you to optimize search results that give you recognition on google search engine pages and that’s what SEO basically means. SEO is an important part of any business or company that helps you to reach your target audience and reaching more people means getting more customers. Which can increase the sales of your business to the next level.

In today’s time, everyone searches on google for things they want to fetch information about and that’s exactly how any business owner or a website owner thinks they also want that whenever any person searches for anything thing related to the product and services they are offering they want to appear on the top of the google search engine pages and that’s where the role of SEO comes in to play.

SEO in Digital Marketing

SEO in digital marketing is very important because it enables you to optimize your website content to increase the visibility of your web page and it also improves your ranking on google search engine pages so that you gain more potential customers.

What is Digital Marketing?

In simple words, digital marketing means promoting and advertising your product and services online through different digital marketing channels across the world.

But for the promotion of the product and services, one needs to do good market research to understand the dynamics of the market because every now and then the dynamics of the market are changing and to compete with your niche competitor, you need to build the best marketing strategy and having a good marketing strategy is important to be ahead of your competitors all the time.

Important Digital Marketing Channels:

  1. Marketing of a website
  2. SEO (Search Engine Optimisation)
  3. Pay Per Click
  4. Social Media Marketing
  5. Affiliate Marketing
  6. Content Marketing

In-Detail: The 7 Types Of Digital Marketing

Importance of SEO in Digital Marketing

SEO is an essential part of digital marketing. SEO provides you with a variety of tools to optimize your search results to get the recognition you are looking for.

Let’s Understand a few elements that highlight the significance of SEO in Digital Marketing.

Improves the ranking and visibility on Google search engine pages

SEO improves the ranking and visibility of your website by optimizing search results to provide you peer recognition in the SERP’s pages to easily reach out to your target audience and vice versa but the important part that why one should use search engine optimization is to appear in the top 5 or top 10 search results and for that digital marketers, business professionals or the website owner tend to use SEO.

Helps in Increasing website traffic

If you know how to use SEO effectively you can easily drive traffic to your business or website. You can also drive traffic by doing advertisements but only for a short duration. But if you want to reach out to your potential customers then you have to adapt the organic method of increasing website traffic and that’s only possible with SEO.

Improves your credibility

The role of SEO is crucial for improving the credibility of your website or Business. The better SEO techniques you use. The higher you rank on google. Once you start ranking on google in the Top 10 or Top 5 search results you will see a lot of potential customers being driven to your website or business.

Improves Content strategy

SEO helps you to build a good content strategy to rank better on google search engine pages. A successful content strategy involves making valuable and relevant content with keyword research.

Improves user experience

SEO makes your website more efficient and responsive. Today everyone wants that whenever they click on any page it gets loaded in a few seconds. The longer the wait time gets lower the conversion rate.

Types of SEO Strategies

There are three types of SEO Strategies.

1. On-page SEO strategy

The on-page strategy involves optimizing your content including specific keywords, and taglines optimizing your headings by including keywords that add more value to your content to gain more traffic to your website content.

2. Off-page SEO strategy

Off-page SEO strategy is completely opposite of what an On-page SEO strategy is. With an Off-page SEO strategy, you will learn how to build backlinks to relevant sites for your website. The reason behind building backlinks is that it provides recommendations to the users to reach out to your website to gain more information.

3. Technical SEO

Technical SEO refers to optimizing the website and building broken links and optimizing the website it helps in the crawling and indexing phase. It works differently in comparison to On-Page SEO and OFF page SEO. This technique is not used in optimizing actual content.

How Does a Search Engine work?


Crawling is basically software that follows the link on a web page leading to new pages and it continues with the same process until there are no more links to crawl.


Once the web page is discovered, then the google search engine tries to fetch info about what the page is all about and that process is termed Indexing.


Ranking basically means determining the website position in the Google search engine pages and Ranking can only take place once the Crawling and Indexing of your website have been completed.

How Does SEO Work?

Competitor Analysis

Competitor analysis can help you to analyse the keywords that your competitor has used. It also helps you to know about their domain authorities and backlinks. You can also easily identify the social media presence of your competitors so that you can derive a successful strategy to get ahead of your competitor, and the amazing part about is that you can check the SEO techniques of your competitor.

Website Audit

Website Audit is basically a practice that people uses to analyse all the aspects that affect the presence of a webpage on search engine with the use of website audit, you can analyze meta description, Heading tags, URLs, keywords & more. In simple words, a website audit analyses the overall health score of your webpage.


Keywords are quite helpful when it comes to optimizing the content. Before optimizing the content, you should analyse the search volume and difficulty of keywords so that you can get an insight into which keywords you should use for optimization. Keywords have three categories: a short tail keyword, a long tail keyword, and the LSI keyword, which is used for writing SEO optimized content.

Site Optimization

If you are looking to improve the SEO game of your website, it requires good SEO strategies like internal linking to help rank and gazing traffic and improve user engagement.

Should monitor whether there are large animations, Images and videos so that you can compress them and broken URL’s on the site. Optimizing your site to enhance user experience and its interface is important. Website content should be well optimized with proper heading tags and meta details.

Building links

Link building is a process that helps you fetch links from other websites to your website, and getting good quality links can increase the visibility of your webpage. Link building indicates that your website contains quality content and is worthy enough for citation.

Latest SEO Trends

  1. IndexNOW
  2. Passage Indexing
  3. Core Web Vitals
  4. Google’s BERT
  5. Keyword Research
  6. Voice Search
  7. Video Marketing
  8. Featured Snippets
  9. Influencer SEO
  10. Improved page speed

Best SEO tools

Here is the list of some of the best SEO tools.

  1. Ahrefs
  2. Google Search Console and Google Analytics
  3. SEMRush
  4. Moz Pro
  5. Spy Fu

Also Read: Top 7 Must-Have Free SEO Tools For Beginners


It will not be wrong to say that SEO is the backbone of any business or company. The role of SEO in Digital Marketing is huge.

Any website, company or business cannot survive without the usage of SEO because SEO enables you to optimize your search results to improve your visibility on search engine pages.

That’s the way you increase traffic to your website as well so if you want to rank on google then learn the role of SEO in Digital Marketing.

To understand the role of SEO in digital marketing and to get an idea of How SEO works upskill yourself with our courses on SEO in Digital Marketing to master SEO.

Frequently Asked Questions

What is SEO in simple words?

Search engine optimization(SEO) is a set of tools & best practices that are used to optimize your search results in order to rank better on google search engine pages.

What do SEO experts do?

SEO experts usually make strategies, and techniques to increase traffic on your page to build more potential customers.

Does SEO require coding?

So the answer to this question is “NO”.

Is SEO included in digital marketing?

Yes! SEO is Included in Digital Marketing. It is an Integral Part of Digital Marketing.

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