What is Graphic Designing? An Overview of this Creative Career Path!

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What do you think of when you come across the term “graphic designing”? Do you think of artistic advertisements? Eye-catchy graphics on websites? Stunningly organized spreads in magazines? Indeed, what is Graphic Designing? What does a Graphic Designer do?

While all of these examples utilize well-thought-out Graphic Designing definitions, this term actually entails a whole lot more: infographics, book covers, music album covers, product labels, logos, signposts, website layouts, mobile app UI- the list goes on. You might want to know about few jobs for creative people.

What is graphic designing?
Source: Google

So, what exactly is graphics designing? It is beneficial to list out the mentioned examples of Graphic Designing is a good start but it obviously doesn’t give us the entire idea.

While it isn’t possible to cover every aspect of graphic designing in one article, this piece focuses on giving you a high-level core idea about what graphic designing is and what all to consider before diving headfirst into this creative career field.

Key Takeaways:

  • Graphic Designing is the art of planning and projecting ideas and experiences using visual and textual means.
  • There are various graphic elements and Graphic Design principles that come into play to define the basics of graphic design.
  • User Experience (UX), Motion Graphic Design and Website Design are the major types of Graphic Design that are predominantly used.
  • There are quite a lot of Graphic Design job opportunities as web designers, UX designers, graphics designers, etc.

What is Graphic Designing? 

As per the American Institute of Graphic Arts (AIGA), Graphic Design is described as “the art and practice of planning and projecting ideas and experiences with visual and textual content.”.

In other words, graphics design communicates particular ideas and messages in a visual manner. These visual elements can be as simple as business logos or as intricate as page layouts on a webpage or an app.

Graphic Design can be implemented by companies smartly to promote and sell their products and services through advertising, or by websites to explain complicated information in a comprehensive way through infographics, or by businesses to create an identity through branding. 

It can be said that graphic design is a craft where professionals apply visual hierarchy and page layout techniques, typography, and pictures to meet user’s specific needs and to focus on the logic of displaying elements through interactive designs to enhance user experience. 

What are the Graphic Designing basics? 

In order to better understand the meaning of the graphic design, it becomes crucial to be aware of certain elements and principles which make the basis of graphics designing. The elements are used in combination or opposition with one another to create visually appealing and impactful designs. 

The Graphic Design elements include:

  • Color
  • Shape
  • Size
  • Space
  • Texture
  • Form
  • Line

Generally, graphics designers comply with the principles of design, which are necessarily a set of parameters which helps a design achieve its true potential. These basic principles provide ease in creating balance and stability for the piece of work. 

The Graphic Design principle includes the following:

  • Contrast
  • Rhythm
  • Movement
  • Emphasis
  • Balance
  • Proportion

Now, a designer can go beyond these principles to make something extraordinarily unique by not obeying these principles. But a good graphic designer must understand each of these principles really well to be able to make conscious decisions to go beyond these principles. 

What are the types of Graphic Design? 

As stated earlier, there’s no single graphic design meaning. Graphic design is made up of various fields and specializations which include prints, web design, animation and motion graphics. Graphics design has a lot of opportunities and options in store for anybody with any interest in this domain. 

Some of the most noteworthy modern-day graphic design examples have its roots in advancement of technology. These are some of the types of graphic design-

  • User Experience or UX design- It is focused on making sure that a website or an app is easy, simplistic and satisfying to use. These designers pay special attention to value, usability, desirability and adaptability. 
  • Motion Graphics Design- It is also known as animation. This brings visual elements to life with special effects, TV shows, video games, movies and short films. 
  • Website Design- This involves designing engaging and intuitive web pages for users through overall layout, color scheme and navigation. 

What are the common Graphic Design jobs? 

As we are developing rapidly through technological advancements, there has been introduction of new types of graphic design. There also has been an emergence of new-age graphic design jobs. This shift has changed the entire landscape of careers in the graphic designing domain. 

There has been a substantial fall in the number of “traditional” graphic designers working primarily in the print media. But it is a far-away depiction of a career in graphic design.

The employment of graphic designers in computer systems design services is forecasted to grow by 24 percent through 2028 as per the Bureau of Labor Statistics (BLS). Most of this demand is a by-product of businesses and organizations trying to increase their digital presence through digital graphics and content. 

With all that said, these are the most common job titles which constitute most of the graphic design industry as of now are- 

  • Web Designer
  • Graphic Designer
  • User Experience Designer
  • Creative Director
  • Art Director

With the proper knowledge, expertise and training,  there are several avenues in the form of jobs in the graphics design sector.  

What are the popular Graphic Designing tools? 

With the job opportunities out of the way, let’s discuss what design tools you look into to get the particular job that you want to get done. The traditional and yet one of the most basic tools that designers use is a sketchbook. Normally, graphic designers prefer sketching out their ideas or rough drafts on paper before starting to work on them and turning to a computer to complete the entire thing.

But it doesn’t discredit the fact that computers and design software are essentials in today’s digital climate. The type of computer you need is completed based on preference but when the topic is about software, Adobe products like Photoshop, InDesign, and Illustrator are staples in the graphic design world.

If you’re a beginner and you don’t want to commit to the high price offering that Adobe has for its products, free open-source software like GIMP can help you begin to start off with your basics and master it. 


Graphics designers get their creative inspiration from the world around them. So, if you seem to worry that you might not be creative enough, go outside and bounce ideas off your friends or peers and seek ideas from the internet.

Since graphic design isn’t something of a one-size-fits-all thing, there are numerous ways you can use graphic design to solve business problems or to bring your inspiration to life. All in all, it is up to you to define what graphic design means to you and how you translate it into your future career. 

If you’re having an eye to get into graphic design to be able to get into a career in VFX and Animation, you must have a solid idea about design beforehand. It also requires you to have a complete roadmap about how to start off on your own. 

Similar read: A blog on A Complete Guide To Digital Illustration

Frequently Asked Questions (FAQs)

What is Graphic Design and what all does it include?

Graphic design is a design process which includes text and visual elements in an intended way to communicate an idea/context.

How do Graphic Designers create designs? 

Graphic designers use hand-illustrated designs as well as computer-aided and generated designs using software like Adobe Illustrator, Adobe Photoshop, etc.

Where are graphic designs used?

Graphic designs are basically used everywhere. Things like company logos, printed marketing materials like brochures, posters, billboards, signs, business cards, ads, etc. make great use of graphic designs to get the attention of the potential customers. 
Graphic designs are used to provide end-user utility as well through rich media, movies, websites, virtual reality applications, and so much more.

Why is Graphic Design important?

A good graphic design conveys a particular message or idea convincingly. But an average graphic design would yield mediocre results and limited clarity in terms of conveying the intended message. And all this can mean everything for business and profitability of the company altogether.

Is it hard to get into Graphic Design?

Graphic designing isn’t really hard if you understand the basic knowledge and attain skills that you will need to be proficient at designing. Anyone with dependable resources for self-study and reference and with a strong drive for improvement can get into graphic design. 

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