Are you familiar with the terms such as SEO, SEM, Content Marketing or Email Marketing?
All these fields are types of Digital Marketing.
30-40 years back, there was no such thing as Digital Marketing, and today, it is among the best professions to make a career in.
In this blog, we will discuss what Digital Marketing is and what are its main seven categories.
What is Digital Marketing : An Overview
In simple words, Digital Marketing is a technique to make awareness about the products or services via digital channels such as social media, email, mobile applications, and search engine optimization.
With the help of the internet, Marketing found a new life in the form of Digital/Online Marketing.
Digital Marketing has made the process of finding targeted customers for companies easier than before, as now it is easy to find and target your potential customers.
Now that we have understood what is Digital Marketing, lets us move to its types.
There are different types of digital marketing, but mainly it is divided into seven categories.
These 7 types of digital marketing techniques are listed below:
7 Types of Digital Marketing
1. Search Engine Optimization
Search Engine Optimization or SEO is the process of optimizing your content in such a way that helps a website or piece of content rank higher on any search engine (for example, Google).
In simple words, when you search for a particular keyword, the search engine shows a number of results for the query which you types in the search bar.
SEO helps to get your content displayed in the starting pages for that specific keyword.
There are two subcategories of SEO:
On-page SEO: It is about creating content to improve your rankings. It involves writing high-quality content via incorporating keywords.
Off-page SEO: It is about building relationships that can be used to share your content. It involves earning backlinks.
2. Search Engine Marketing
Search Engine Marketing involves promoting websites by increasing their visibility in search engine results pages, primarily through paid advertising.
Before, it was considered under Search Engine Optimization only, but now it has been categorised into a different type.
Under SEM, advertisers bid on keywords that users might use while searching, which offers the opportunity for their ads to get displayed alongside results for that keyword.
3. Content Marketing
Content marketing is focused on creating, publishing, and distributing content for a targeted audience online.
Basically, it is a strategy applied to attract, engage and retain potential customers by creating and sharing content such as blogs, videos, podcasts and other media.
It also helps in establishing and nurturing relationships with existing customers.
4. Social Media Marketing
Social Media Marketing is the strategy to promote a product or a service via social media channels. Facebook, Instagram, Linked In, and Pinterest are some of the platforms for Digital Marketing.
Social Media provides a way for companies to engage with existing customers and reach potential customers while creating awareness about the product or service on social media platforms.
Also, it helps in keeping track of the progress through data analytics tools provided by various social media platforms.
5. Pay-per-click advertising
PPC is a Digital Marketing strategy used to drive traffic to websites, in which an advertiser pays a publisher when someone clicks on your advertisement.
Google Ads, Facebook Ads, and Twitter Ads are among the best platforms for PPC advertising.
This strategy is considered beneficial for both advertisers and publishers. It helps the publisher to save a valuable amount of money as the value from each click received exceeds the cost of each click publisher is paid for.
And it provides a primary revenue stream for the publishers.
6. Affiliate Marketing
Affiliate marketing is the process of earning money every time you promote a company’s products or services and get paid every time you drive a sale.
It is somewhat similar to PPC, but it involves three parties, publisher, advertiser and affiliate.
Affiliate marketing is considered one of the best marketing strategies from a marketer point of view, as it helps you earn money even while you’re sleeping.
7. Email Marketing
Email marketing is a strategy, which involves sending promotional messages to people in mass quantities. It helps in generating sales or leads.
It helps companies to connect with their customers. Many things can be done through email, like selling products, sharing some news, telling a story, creating awareness of new products, discounts, and other services.
It is considered among popular marketing tools because it forces the user to take some action. The plus point of email marketing is that an email will remain in the inbox until it’s read, deleted or archived.
According to a Goldman Sachs report, the advanced advertising profession scope in the Indian market will be valued at $160B by 2025, which is way higher than what it is currently valued at.
In this blog, we have discussed the different types of Digital Marketing. We have mentioned the best blogs to read and the best tools to use for each type in the infographic.
I hope this blog would have cleared all your doubts regarding the different types of Digital Marketing. Still, if you have any doubt or information to add, feel free to drop it in the comments section below.
Frequently Asked Questions
What is the average salary in Digital Marketing?
The average salary of a Digital Marketing Manager (Beginner) is ₹5,48,755 per annum in India. Whereas, a Senior Digital marketing manager’s salary ranges between ₹7,09,800- ₹10 lakhs.
Why Affiliate Marketing is considered one of the best marketing strategies?
Affiliate marketing gives you the advantage to earn money even while you’re sleeping, which is why it is considered as one of the best marketing strategies from a marketer point of view.
What are the top skills required to make a career in digital marketing?
Data Analysis, Content Creation, SEO & SEM, CRM, Communication Skills, Social Media, and Basic Design Skills are the top skills required to make a good career in Digital Marketing.
Is digital marketing a good career in India?
Yes, definitely Digital Marketing is a good career option in India. 56% of business owners are seeking digital expertise in the market, and the others are already online. A study in the Times of India stated that the digital marketing industry is on track to create 2.5 lakh jobs by the year 2022.