With innovations in various fields, innovations in Social Media is one that is quite evident. Humans have moved from communicating physically to telegram to telephone and now to social media platforms.
The outreach of a person in this world has no limits. Nowadays, it is possible for one person to connect to another person at the opposite end of the world. It is important to know about the impact of social media on our society.
If you look at a person’s daily life, you will find that most of his/her work requires some help from social media for its completion. For example, how do people connect with their social groups these days? Can anyone guess?
Well you got it right through “social media platforms,” such as Twitter, Facebook, Instagram, WhatsApp, and many others. WhatsApp has become a necessity to chat nowadays. People use these sites to share experiences, connect with friends, upload videos, watch informational videos, etc.
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Some of the newest social media apps are Tik Tok, Clubhouse and Houseparty.
Due to the COVID-19 pandemic and the lockdown and social distancing laws, the above platforms have seen significant growth in their usage. Impact of social media during covid-19 has been significant, like providing latest news in real time.
With remote working and people spending more time at home, internet usage will logically be more, which will lead to more people active on social media platforms.
Above all are some social media advantages used for casual purposes. This platform is an excellent source for obtaining information and especially the latest news and trends. Cherry on the cake is that all the information is free of cost.
This way, no single entity holds the major power over anything. Social media is a platform that is not partial to anyone, like a rich or poor person. It provides equal rights to every person to express themselves.
- With communication transitioning from physical to digital, social media has seen tremendous growth.
- Social Media provides an opportunity for an individual to be heard worldwide.
- It is a great source to connect, share and stay up-to-date with the latest news or trends.
- The safety of data stored online in the form of – images, video clips, documents, messages, and every tiny piece of information becomes sensitive and crucial. This is when ‘Cybersecurity’ comes into play.
- Especially for businesses, a great platform to do free unpaid marketing.
Importance of Social Media
Social Media has eliminated the differences between people. It has become a place for people to ask for advice, communicate & connect, share experiences, and a place through which one can stay connected to the whole world.
I believe racial discrimination can be eliminated with the use of social media by a person’s voice being heard.
It is also a place where a single individual can voice his concerns and reach out to the world on a larger scale. For example, suppose a person is shunned for his theory about a particular thing in his circle of people.
Then all he has to do is put his thoughts in writing and post them on social media platforms. With the right amount of traffic to a particular post, the person can reach out to people with similar views. This way, he can find out if his theory is actually right or wrong.
For a student, social media has become their daily source of entertainment and information. So much information is available online that it is impossible to keep social media out of our lives.
It helps in something as simple as getting information, connecting with friends, and even with teachers for their valuable guidance.
Students can reach out to companies and recruiters through media platforms like LinkedIn, Facebook, and various job recruitment sites for future career prospects.
Increasing networking is essential for every student. Due to the Covid pandemic, the importance of social media has increased even more.
Nowadays, the only possible way for connection between a tutor and his students is through social media platforms like Zoom, G-meet, and Airmeet.
Because of the internet and social media, it is now possible for people to stay updated with real-time news and information.
Just from this, I can say that even if there are some negative impacts of social media, it’s still worth adopting social media for daily information and updates. Now let’s see some impact of social media on our society.
Impact of Social Media on the Society
Social Media is free, and unrestricted access to information is available to all. Because of this, impact of social media society is huge. In society social media also affects businesses, culture, and the opinions of people.
On the part of society and opinions, these are heavily affected by social media platforms. By initiating a social media campaign the opinion of people can be impacted. Like an individual can gain knowledge because of the campaign’s popularity or just to fit in with others, he may change his opinion.
On the society part, activists make good use of social media to make the whole world hear a point. If, for some reason, an organization is not adhering to legal laws and is harming society, then even a single person can reach out to people about any issue.
And with help and support from a number of people, the issue can be made viral, making the organization back down or involve the government to take action. This way, directly or indirectly, social media is impacting society as a whole.
Impact of Social Media on Businesses & Education sector
The use of social media also has a considerable impact on the education sector and businesses. It can even be said that “Social Media is a lifeline for EdTech companies to reach out to the student community.”
The importance of social media for a business is significant. For companies providing online courses, they can collaborate with colleges and organizations to provide services. This is where social media platforms come into play.
With the right way of marketing, a positive image of the company can be created. Companies can develop a brand on these platforms, or an existing brand can be promoted.
Many companies have a separate Digital Marketing department. Many businesses can make advertisements to promote themselves. These advertisements can be posted on various social media platforms for promotion purposes.
Some platforms like Quora, Reddit, and Glassdoor provide information about a company that will be beneficial to the students. r. If good reviews of the company are present on these platforms, then obviously leads will be generated through these social media platforms.
But there is also a possibility of bad reviews and people avoiding the company due to these. So, in this way, social media platforms are not really partial towards anyone. It’s essential to analyse importance of social media for marketing to get best output from it.
For authorities, this is one way to reach out to people with the correct information. Of Course there is the possibility of wrong information floating around, but it is the responsibility of individuals to stay away from them.
Positive effects of Social Media
There are just so many positive effects of social media that I won’t be able to write all of them down. Still following are some advantages of social media with respect to the above-written sectors:
- A good way to communicate and connect to people.
- People able to express themselves freely
- People can access data stored on the internet for longer times.
- This the best platform for free promotions for businesses and people alike.
- Market research can be done using social media, which is a lot of value for businesses to cater their products as per customer needs.
- A platform to create awareness in society by campaigns and initiatives.
- It has completely eliminated any geographical boundaries.
- It gives power to an individual to voice out his/her concern.
Negatives effects Social Media
Technology can be beneficial or harmful depending on how it is used. Social media is no different. Following are some social media disadvantages or negative effects:
- Fake news is one of the most prominent adverse effects of social media.
- Scams through the use of fake accounts on Facebook or WhatsApp are also possible.
- Swaying of people’s opinions with the use of wrong information.
- A lot of information leads to too many distractions.
- The impact of social media on mental health is also severe like stress, anxiety, depression.
- There are times when people bully others on social media platforms, commonly referred to as Cyberbullying.
- Physical interactions have decreased due to people preferring to stay home and meet online.
- For businesses, this is good for visibility, but on the other hand, bad reviews can hurt the company image very severely.
- With people sharing information digitally, there is a loss of privacy.
Social media can be considered good or bad depending on the way we use it. With its integrations in people’s lives, its value has reached to a level that it is impossible to stop its use completely. Here are some of the most popular social media platforms 2021.
Social media has become addictive, and hence people need to learn how to limit its use. it is essential to learn and analyse impact of social media on our society.
The benefits of social media outweigh the negative points. If used properly, it is a tool that gives an individual power. So much so that an individual can voice out his concerns without hesitation.
A person’s reach is no longer limited to locality or region. Social media has eliminated geographical boundaries and connected the entire world on a new level.
With information and knowledge, it is possible to control people and make them do what they don’t want. Hence laws and regulatory bodies are a must as we proceed to maintain peace and proper functioning of society and the world.
People will just have to adapt to it and learn to live with its positive and negative effects.
Frequently asked questions
What is the role of Social Media?
Well basically people use it to connect, share and increase networking. They also use it to get the latest news and information.
Why is social media harmful?
Children are exposed to content which is not age acceptable. Distraction and addiction are also two main disadvantages.
What is the impact of social media on students?
Students can learn more things that are out of their predetermined curriculum. Increasing networking is also a positive benefit.
What is the major impact of social media?
Misuse of these platforms is one of the major issues nowadays. There is no privacy due to information present on internet digitally.
How does social media affect economy?
By creating jobs, its as simple as that. It creates lot of new jobs in digital marketing departments of a companies.