5 Reasons Why Email Marketing is not dead in 2022


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Hey Folks,

There has been a lot of buzzes these days about email marketing that it has become outdated or dead but let me tell you why it’s not true at all. 

In this blog, you’ll get to learn the 5 Reasons Why Email Marketing is not dead.

Emails will always be relevant for businesses no matter how much the technologies may evolve in the future. Business professionals share most of the information via emails that include promotional and social emails as well.

Are you excited to know the answer that why Email marketing is still very effective then read this blog?

Key Takeaways

  • Learn what is Email marketing
  • Know 5 reasons why Email marketing is not dead
  • learn about the efficiency of Email marketing

What Is Email Marketing?

Email marketing is a tool that allows business personnel to directly reach their target audience through the help of emails with engaging content embedded in them. This helps them to know more about the business products and services and it also educates them about the brand.

How Effective Is Email Marketing?

Email marketing is a hundred times more effective than social media. This tool allows you to reach thousands of people within a few seconds with just some clicks. To date, around 60% of businesses use Email marketing for marketing and promotional purposes. By this, you can easily assume how effective Email marketing actually is.

Some of the most effective email marketing tools are

  • Mailchimp
  • Sendinblue
  • Active campaign
  • MailerLite
  • Hubspot

These tools are quite effective in nature as they provide a variety of options to the users to customize the format of the mail and design it in a way they want so that they can send it to their clients and target audience.

Check Out: Books vs Blogs, Which is better and Why?

5 Reasons Why Email Marketing Is Not Dead Yet

Here are the reasons why email marketing is not dead yet and it is still very effective.

1. Helps in building customer relationships

Email marketing helps to build customer relationships by raising brand awareness in people by providing them with the necessary information about the brand and its products and services that they are offering which as a consumer anyone would like to know before making a purchase.

2. A most preferred marketing technique

Email is the preferred communication channel. Not only is email marketing a favourite among marketers, but customers also prefer it. 72% of customers chose email as their preferred platform, with 61% of participants stating that they liked receiving weekly promotions.

3. Email Marketing Is Still One Of The Most Efficient Marketing Channels

It allows you to use different Email tools for broadcasting to a wide audience who has shown interest in your products and services and when you have the liberty to customize your Email the way you want your job becomes much easier.

4. Customer Retention

Email marketing is quite effective when it comes to the retention of your consumers. With the help of E-mail marketing, you can easily identify who your potential customers are so that you can approach them easily through a better strategy than your competitors and can influence them to stick to your brand.

5. Email Marketing Helps In Business Expansion

Email marketing helps you to break all geographical boundaries so that you can expand your business worldwide.

Also read: Get Your Way Through The 7 Types Of Digital Marketing


Have you ever wondered what the number of emails you see in your mailbox in some categories like promotional and social what are they? So let me tell you that these are the various email marketing strategies that are used by companies to reach customers.

Frequently Asked Questions (FAQs)

1. Is Email Marketing Still Profitable?

Well definitely yes it is still profitable for every dollar you spend on email marketing it gives you more than a 10% return on it.

2. What is The Future of Email Marketing?

According to some reports it is said that by 2023 there will be more than 80% of businesses will adopt Email marketing strategies.

3. Do Companies Still Use Email?

More than 90% of companies still use email as a mode of communication.

4. Why Email Marketing is in Demand Right Now?

Email marketing gives you a variety of tools that enables the users to customize the format of their email in the best possible way.

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