On-page SEO: Is it still relevant? (An analysis)

is on page seo relevant

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One thing that’s constant about SEO is that it’s always “evolving”.  

A particular SEO trend that works for you today might not even work next year. And that’s okay because search engines are getting smarter day by day and with this change, our content writing habits change as well.

Search engines like Google are advancing more towards getting the queries of users answered within the first few results only. You might have already realized it when you asked Google something and it tries to display your answer in the first snippet only.

See what I’m talking about?

Before you start curating content and stuff keywords in it with the hope that it’s going to rank better, think again! Such strategies would have worked back in the day when blogging wasn’t that saturated, but not now!

Putting your keywords in the title and content with the hope that it will rank won’t help you at all. 

Search engines like Google are so smart that now that you have to convince a crawling bot that your content is SEO-friendly and that it meets the criteria of a query a user is searching for.

Getting that #1 position for your blog/website is something that every blogger aims to achieve. And why not, because everybody knows that SEO joke that if you want to hide a dead body, hide it on the second page of search results.

So, if you are a small business that wants people to know about you or a blog that wants to have a good position in the SERPs because of their content, you have to understand SEO well and implement some of the best On-Page SEO strategies within your content. 

On-page (or on-site SEO) SEO refers to implementing some of the most effective techniques in your content and making it so unique that it not only pleases your readers but is effective on search engines as well.

With some of the most obvious (yet not popular) techniques that you could implement in your content known as on-page SEO, you could potentially convince the Google crawling bot that your page is perfect for page 1 of Google and that it has all the information a reader needs for that particular keyword.

There are a variety of techniques for ensuring on-page SEO on your site. You could practically start with some of the following techniques:

  • Writing content in such a way that it justifies the topic in every way possible. Always underpromise with your titles and overdeliver with your content.
  • Refraining from keyword misplacement and practicing the right use of keywords.
  • Place your focus keywords in the meta description, titles, and URL of your blog post. 
  • Optimize your site images and alt tags. Use Lazy Load if you are on WordPress. 
  • Speed up your pages. Either use a faster host or reduce the number of images on your site.
  • Implement a responsive design. Your site should be able to load up on every screen, be it a phone or a tablet.

You might be surprised to know that most of the top results in SERPs you witness follow the same methods of on-page SEO for the sake of ranking on top.

Which brings us to the main question, ‘Is On-Page SEO effective in 2020?’

The answer is YES!

Out of the different outdated SEO techniques (like keyword stuffing or comment link building). On-page SEO is still one of the BEST methods to rank your content.

Google is getting smarter, but it’s not that smart to figure out if your content is right for the top results in SERPs. There’s no quality determinant that figures out if your content is worthy of being published on the first page of Google.

Google crawls billions of pages daily. This obviously means that no individual is manually going through your content and handpicking if it should be displayed on the top for a particular keyword.

So, yes! 

Google, along with every search engine needs a little push in the right direction to decide if a blog post is worthy of being pushed to the top of search results for a particular keyword or not. And that push comes from your side when you implement the best on-page SEO strategies to help it figure out the quality of your content.

On-Page SEO is a trend that’s here to stay, at least for some time. Sure, it won’t last forever, but as of now, it still is considered to be the best method to rank your content in the SERPs. 

With Google and other search engines undergoing metamorphic changes only within a few years, it’s safe to assume that we won’t have to do anything on our part to specify the quality of our pages. Google would figure this out on its own and accordingly rank your sites.

However, for now, on-page SEO is around for a while and by this time, you have to assure you are practicing these methods on your own.

OVER TO YOU

I hope you found your answer to whether you should start implementing on-page SEO on your site or not. It’s still effective and acts as a guidebook as to what you can do on your own to ensure good rankings for your blog/website. 

If the goal is to rank on the top of SERPs, you might actually want to practice on-page SEO within your content. 

However, I recommend that you always understand every element properly before you implement it. There’s a very fine line between safe practices of SEO and overdoing it and ruining your chances of ranking altogether.

If you want to learn more about SEO and other methods of Digital Marketing in detail, we have a great course available at Verzeo tailored to your expectations and to ensure that you understand all the fundamentals of digital marketing from the beginning to the end.

If you want to take your skills and the stakes a little higher, get industry and job-ready within 12 weeks with Verzeo’s Digital Marketing Pro-Degree Certification Program and work on improving your industry skills, experience, and get certified by renowned institutions like Mississippi State University, and the University of Dubai. 

Find out more informative content resources in our blog section and bring out the entrepreneurial instinct in you by gaining inspiration from our coverage of people who have taken the leap in our Startup Stories section. 

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