Difference Between Content Writing and Copywriting

Difference Between Content Writing & Copywriting

Table of Contents

The only thing that is common between content and copywriting is writing itself but the thing that differentiates them from each other is the form of writing.   

Copywriting is said to be the oldest form of writing content and it is believed that copywriting was first introduced in 1477 in the Babylonian times. 

On the other hand, content writing came into existence in the year 1990 at the time of the evolution of online activities. 

To get more info about the difference between Content writing and Copywriting keep reading this blog.

Key Takeaways

  • Learn about content and copywriting
  • Understand the difference between content writing and copywriting
  • Know about the career opportunities that you can get as a content and copywriter.

What is Content Writing

Content writing is a long-form of writing content. It is done to start a conversation with the readers to inform them about the particular subject and at the same time, Content writing is also used to educate the readers as well. Content writing involves writing Blog posts, Articles, and Text posts for all social media forums. The main purpose of content writing is to Educate, Engage and Inform readers.

What is Copywriting?

It’s the process of writing persuasive words that attract readers to take immediate action.

Copywriting is one of the most effective ways of writing content. A copywriter tries to convey his message directly to his audience in fewer words. Copywriting is used to write advertising and promotional content which is sales-oriented.

It is also used for marketing purposes and running campaigns. Copywriting includes Advertisements, Ad copies, promotional content for Email, Sales letter, and Scripts.

Difference between Content Writing and Copywriting

Key differencesContent writing   Copywriting
DefinitionContent writing means writing the content to give information to their readers.Copywriting is a method through which a writer tries to prompt readers to take a specific action.
Form of writingContent writing is a long-form of writing contentCopywriting is a short form of writing the content in lesser words.
PurposeThe sole purpose of content writing is to inform, educate and engage readers.The Purpose of Copywriting is to persuade the reader’s mind.
GoalThe goal of content writing is to build loyal customers for a longer period by providing quality contentThe main goal of copywriting is to generate sales and boost advertisement
Way of communicationIn content writing a writer tries to communicate with his readers IndirectlyIn copywriting a writer conveys his message directly to the audience in short sentences or words

Skills Required for content writing and copywriting

  • Excellent writing skills:- If you want to become a good content and copywriter you need to have impeccable writing skills because everything is dependent on the content that you are writing. If your content is not good enough then you will not be able to engage readers and sell the copy of your content.
  • Creative Thinking:- To become a pro in the game of content you have to think out of the box. Your creativity is something that will define the fate of your content so you have to be precisely creative while doing content and copywriting. 
  • Research skills:- Research is the most important part of writing any piece of content because the way you do your research will determine the value of your content. Doing research can help you get in-depth knowledge about the subject that you are working on so that you can spit appropriate facts while writing.
  • Strong Vocabulary:- Irrespective of the fact whether you are content or a copywriter you need to have strong vocabulary skills to write good and engaging content until and unless you have strong command over your vocabulary you will not be able to deliver quality content.

Careers in content writing and copywriting 

Every industry requires a writer in some capacity and ever since we have experienced the increase in online business the demand for content and copywriters are at its peak.

 To advertise and promote their product and services business requires quality content to make an impact in the reader’s mind; that’s where the role of a writer comes into play.

Let’s throw some light on the job opportunities that you can get as a content and copywriter.

  • Research writer
  • Academic writer
  • Technical writer
  • social media manager
  • content marketing manager 
  • Content manager
  • creative writer
  • scriptwriter
  • Freelancer
  • Content editor and proofreader

Do Not Miss: Tips On How To Start Your Freelance Writing Career

Is a content writer a copywriter?

Well! The answer is a “Big No “ both the terms are way different from each other with some sheer similarities but it does not mean that a content writer is a copywriter or vice versa.

A content writer tries to build a loyal customer base for a longer period by writing a long form of content to communicate with its readers indirectly. But on the other hand, a copywriter is the one who sells your target audience to your brand.

Technically both are different terms often used as similar, don’t know why even after having a huge difference.

 It’s high time we understand the difference between them and hence not get confused between both the terms.

Check out: Content Marketing Interview Questions and Answers


The difference between content and copywriting is the style and form of writing both have their way of writing the content. One uses an indirect approach to communicate with its readers. While the other uses a direct way to communicate. I hope this blog will help you get in-depth information about content and copywriting.

Frequently Asked Questions (FAQs)

Is copywriting the same as content writing?

No they both are different from each other the form of writing is the major difference between them.

What pays more copywriting or content writing?

The answer is a copywriter. The average salary of a copywriter is more than that of a content writer.

What are the types of copywriting?

There are three types of copywriting are there
1.Direct response copywriting
2.Sales copywriting
3.Advertising copywriting

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