If you grew up in the 1990s or early 2000s, you may recall those beautiful television commercials that you would wait to watch between your favourite shows.
The goal for these commercials, however, was to raise awareness for their products and to persuade you to buy them.
Since then, companies have been investing a significant amount of money in promoting and marketing their products on newer and more non-traditional platforms.
Read further to discover some of the best Digital Marketing blogs to get answers to questions like ‘What is Digital Marketing?’ and ‘Where does Digital Marketing fit into all of this?’
Need for Digital Marketing
Remember the last time you sat in front of your television for an extended period of time? It’s possible that a lot of you aren’t aware of it.
People have drifted away from television sets to the internet as a result of the constant evolution of the internet and the convenience of streaming various TV programmes.
Due to this transformation, companies have switched from conventional forms of advertising to Digital Marketing, delivering adverts directly to your mobile or computer screen.
Key takeaways
- What is Digital Marketing and why is Digital Marketing important?
- You can target only the prospects who are most likely to be interested in your product or service.
- Digital Marketing is more cost-efficient than other traditional marketing methods.
- With the help of effective Digital Marketing, you can outperform the bigger players in your industry.
- Digital Marketing is measurable and can give you quantifiable metrics of all activities.
An update in Google’s algorithm affecting your SEO? A change in Facebook analytics that makes chatbots complicated to use? Unaware of the latest digital marketing tools that can change your content distribution strategy? Don’t worry, we’ve got you covered. Social media has made a significant impact on our society and the trends in Digital Marketing are ever-changing. One needs to keep up with the changes to get the best results.
Here are some blogs that will help you stay up to date with digital marketing trends.
Top 10 digital marketing blogs
1. The Moz Blog
Founder: Rand Fishkin and Gillian Muessig
Best For: Learning SEO through step-by-step guides
Blog: 5 Ways to Measure and 3 Tips to Improve Website Engagement
The Moz blog is one of the best Digital Marketing blogs for its all-in-one SEO tools and a blog that covers all issues relevant to search and inbound marketing.
Industry professionals pen down their experiences, tips, insights, how-tos,etc which serves as a platform to gain practical and first-hand knowledge.
It’s one of the finest places to find out what’s new in the world of online marketing. The site contains tried-and-tested tips for gaining an audience through successful search techniques.
2. Hubspot
Founder: Brian Halligan
Best For: Inbound marketing
Blog: 5 Steps to Create an Outstanding Marketing Plan
HubSpot is a marketing automation firm that is a pioneer in Inbound Marketing, providing some of the best services in the industry. HubSpot contains a digital library consisting of various eBooks and guides.
Creating quality blog material on nearly any topic imaginable from a marketing standpoint is an important component of its approach. Some of its key areas of coverage are marketing management, SEO, SEM etc.
As a consequence, millions of people read HubSpot’s blog every day, making it a go-to resource for anybody wanting to learn the most cutting-edge strategies.
3. Neil Patel Digital
Founder: Neil Patel
Best For: Tactical resources on how to execute your plans
Blog: 5 Actionable Tips to Get Your Website Added to Google News
Neilpatel.com is one of the best digital marketing blogs to follow in 2021.
Neil Patel is one of the top marketers, having founded successful firms such as KISSMetrics and CrazyEgg, as well as consulting for a number of Fortune 100 companies.
He possesses a level of marketing experience that is unparalleled in the industry. It is a one-stop-shop for actionable insights that will help you get the best results for your marketing programs.
His articles are engaging and filled with interesting information, mainly in the form of videos and podcasts.
4. Search Engine Journal
Founder: Loren Baker
Best For: The latest SEO news and updates
Blog: Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account
Search Engine Journal is largely regarded as the go-to source for information on Search Engine Optimization. It often gathers news from Google and offers expert SEO and PPC advice.Â
SEJ is one of the best places you should visit if you’re searching for the newest algorithm update or want to make sure your organisation is following best practises.
5. Search Engine Land
Founder: Danny Sullivan
Best For: News on search engine marketing and Google’s algorithm updates
Blog: Why brands should care about inclusion in marketing
If you have evry wondered what is SEO? Then Search Engine Land is the place to be. Search Engine Land is a comprehensive resource for everything related to Digital Marketing, advertising, and promotion technologies.
It also includes breaking news, current market trends, digital marketing tools and data projections as well as forecasts. Search Engine Land includes articles from subject matter experts that have a track record of achievements.
The publication produces blogs that provide readers with actionable insights to help them enhance their internet marketing efforts.
6. Content Marketing Institute
Founder: Joe Pulizzi
Best For: Content strategy, storytelling and blogging best practices
Blog: 7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate
The Content Marketing Institute is the world’s premier content marketing education and training institution. Through captivating and multi-channel storytelling, it assists companies in attracting and retaining customers.
Its blog provides content marketers with only the greatest ideas and skills on a daily basis. Its website includes custom research and covers subjects such as audience, overall growth, and industry news.
CMI is a must-read for anybody searching for the best content marketing guidance as it contains techniques from the best content marketers in the world.
7. The Ahfres Blog
Founder: Dimitry Gerasimenko
Best For: Link building, competitive research and backlink analysis
Blog: How to Convince Your Boss to Invest in SEO
Up next on this list of top digital marketing blogs to follow in 2021 is ahrefs.com/blog.
With the help of how-to blogs and opinion articles regarding marketing, the Ahrefs Blog helps marketing practitioners learn the current digital marketing trends and perform better at SEO to improve their ranking.
Their content is beneficial to both beginners as well as SEO experts, providing helpful information in this field.
These blogs are usually data-heavy and elaborate on the tool features, and focus on delivering value to marketers through verified methods.
8. Unbounce
Founder: Rick Perreault
Best For: Copywriting tips and A/B testing strategies for landing page optimization
Blog: Conversion Intelligence—The New Era of Marketing
If you ever had to create a landing page for your business, you would have probably come across Unbounce. They provide the best in class conversion rate optimization tips and tricks.
The Unbounce team offers helpful tips on how to create landing pages that convert and how to generate leads.
Unbounce is the place to go for marketers who want to get more out of their site visits.
9. SEMRush Blog
Founder: Oleg Shchegolev
Best For: Data-driven agency marketers & search marketing professionals
Blog: 5 Things Holding Your Website Rankings Back
Most people are familiar with SEMRush as one of the best platforms for digital marketing trends and leading in-house toolkits for competitive research in the Digital Marketing business.
But did you know that it also offers a fantastic blog for search marketers?
Its material covers a wide range of topics around digital marketing tools, from website optimization to link building methods, and everything in between. It also aids readers in comprehending any new algorithm adjustments, ensuring that your brand does not falter.
10. Social Media Today
Founder: Robin Fray Carey
Best For: Social Media strategies
Blog: Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes
This blog focuses on the latest developments in the realm of social media. There are a lot of articles regarding social media strategies as well.
Their information is based on the most recent social media trends, and that is why it is one of the greatest consulting blogs for company owners simply because of this.
You may also connect with a range of different Digital Marketers from all around the world through their community page.
Conclusion
​​People read blogs for various reasons, from leisure to being more productive to actively making a difference to their careers. Let us have a look at a few of the reasons to read digital marketing blogs.
1. To learn something new
People read blogs for a variety of reasons, but the most prevalent one is to learn something new.
Why is that so? Guides, step-by-step methods, tutorial videos, and fast-facts posts frequently receive a lot of search traffic. This is due to the fact that people use Google every day to search for instructions on how to accomplish things.
2. For leisure
People who read for leisure, do so to keep up with the digital marketing trends. While people crave knowledge, they also like to be entertained. Each day, people might read blogs that tell interesting stories, make them laugh, or intrigue them in some other way.
3. To learn trends relevant to their industry
Reading information about marketing, sales, service, or website and digital marketing trends is popular among audiences. Readers become even more interested when they receive professional advice or statistics on how to manage these trends.
Frequently asked questions:
What services does a digital marketing agency provide?
Website Development: Make sure your website has informative and engaging content and a strong brand design.Â
Branding: From logo design to the colour scheme, your brand must interest, engage, and encourage your clients.Â
SEO: Use excellent SEO services to increase your website’s visibility on search engines, particularly Google.
Google Ads: Google’s ‘PPC ads’ are a rapid, flexible, and quantifiable form of advertising that may help you improve your website’s online traffic instantly.
Social Media Engagement: By posting relevant and useful information on social media platforms, you may significantly increase brand exposure and recognition.
What are the various digital marketing jobs?
Some of the Digital Marketing jobs include:
– Analytics Manager
– CRM and Email marketing Manager
– Digital Agency Account Manager and Sales Director
– Copywriter
– Digital Marketing Manager and Web Manager
– Ecommerce Manager
– PPC Search Manager
– Search Manager / SEO Manager
– Social Media Manager or Community Manager
– Web Developer and Web Designer
The digital marketing salaries depend on the role and industry type.
What is SEO?
The term “search engine optimization” refers to the process of optimising a website for search engines. It’s the technique of using non-paid (also known as “organic”) search engine results to increase the quality and quantity of website visitors as well as brand exposure. This is accomplished with the use of SEO tools. SEO tools examine the ability of Web pages to rank well in search engine results pages. They give data on backlinks and keywords, as well as insights into online SEO competition.
What is SEM?
SEM, or search engine marketing, is the practise of increasing search exposure via the use of sponsored techniques. SEM is a critical conversion driver for every marketing strategy. This is because sponsored advertisements are frequently connected to conversion-focused landing pages or sales pages that guide web visitors through the sales funnel. Paid advertising is usually connected to landing sites, while organic results aren’t.
What are the various digital marketing skills required?
– Recognizing how data analytics, such as Google Analytics, operate to get insight into customer behaviour and applying these insights to innovative solutions to increase web traffic and conversions.
– Understanding how content marketing works to aid in the creation of compelling, SEO-friendly material that successfully engages target audiences
– To execute effective Digital Marketing initiatives, you must understand search engine optimization (SEO) and search engine marketing (SEM).
There are various Digital Marketing courses to learn the various skills.
