AR/VR Applications: Know how they combine Reality with Virtuality

AR/VR Applications

Table of Contents

If I told you, you could experience skydiving or see the view from the top of the Eiffel Tower or experience the world’s highest roller coaster from the comfort of your home a decade ago, you would probably laugh at me. 

With the evolving technology, there is now a thin line between what’s virtual and reality. With new technologies being developed every day, it’s hard to imagine how the world 10 years from now will look like. 

These technological advancements have led to the invention of Augmented Reality and Virtual Reality, which have made EVERYTHING possible leaving people stunned. 

In this blogpost, I’ll be sharing with you some of the top applications of Augmented and Virtual reality. 

But before we dive into the applications, it is important to understand what AR/VR actually is? 

Key Take-Aways

  1. Understand what is Augmented and Virtual Reality
  2. Know how AR/VR is applied in various sectors

What is Augmented and Virtual Reality? 

Augmented reality (AR) is the use of digital visual elements, sound, or other sensory stimuli delivered via technology to recreate an amplified version of the world around us. 

Virtual Reality (VR) is a computer-generated environment that includes arenas and objects which appear to be real to the user, thereby providing an immersive experience to the users. Virtual Reality is perceived through Virtual Reality headsets and helmets. 

The major difference between Augmented Reality and Virtual Reality is that in Virtual Reality, the world in which the users immerse themselves is through a specific headset, whereas, in Augmented Reality, images or scenes are an integral part of the real world which gives a better experience of the real world. 

Virtual Reality is entirely artificial, everything the user sees is constructed virtually and there is absolutely no integration of the real world. But in Augmented Reality users see everything in the real environment. 

Apart from these two standard realities, a third variation also exists which is known as Mixed reality.

Mixed Reality is an integration of Augmented Reality and Virtual Reality which uses a hybrid technology that enables seeing virtual objects in the real world, building distinguishable experiences possible. 

AR/VR Applications 

Applications of AR/VR are not limited to any specific industry, one can find their applications in every possible industry. Let us see what are some of the applications of augmented and virtual reality systems

Automotive Industry 

Virtual Reality provides engineers and designers a platform to experiment with the look, build, feel of the car. Virtual Reality makes it possible to check the engineering specs of the car as well. 

VR has helped in increasing the profits of Automobile companies, as with VR, they test everything virtually and build lesser prototypes. 

Today in the automobile industry, virtual reality is used by top brands like BMW, Jaguar, and Land Rover. 

Real Estate

Before the invention of AR/VR, real estate agents used to have ample pictures of properties and use them to showcase different views of the properties to the clients. This often lead to a misconception of the property as deciphering pictures to understand the real property is difficult. 

But with VR and AR, the clients can get three-dimensional walkthroughs and better understand the whole property. This also saves people time as the number of visits to the property before a purchase can be cut down.

Apart from this, using AR & VR systems, also helps architects in drafting the designs and importing them to 3D to give the clients a better understanding of the property being constructed. 

Healthcare 

The entertainment sector has the most fun-oriented AR/VR applications. One of the best AR/VR applications is in the Healthcare industry. AR is used extensively in the Healthcare industry, some of its applications include allowing patients to identify their symptoms, making it possible for surgeons to look inside the patient’s body without creating huge incisions. 

Health care professionals use VR to relieve pain from burn injuries and also to prepare doctors to work on real bodies. 

VR is also evolving as an effective treatment for mental health issues like PTSD and anxiety. Doctors say that it has several therapeutic benefits. 

VR and AR together provide detailed organ maps, letting the surgeons plan in advance, resulting in reduced complications for patients and faster recoveries. 

Education

AR and VR together have revolutionized education by making classes more interactive, engaging, and effective. Educational Institutes are able to provide their children with realistic learning experiences using immersive real-life simulations at the comfort of their classrooms. 

They brought to life unlimited possibilities for teaching especially for the primary school students as now they can get close to real life experience of witnessing any animal, seeing the galaxy and experiencing different geographical conditions. 

This has helped students better understand concepts and provide them with ample opportunity to build on their creativity. 

AR and VR are also being used in the undergraduate and postgraduate courses especially in the aviation, automobile, construction, and energy sectors.  

Tourism and Travel 

The major contributor of AR and VR to tourism and travel is Navigation. Can you imagine a world without navigation? Absolutely not! 

Technology leaders like Google and Apple are constantly improving the navigation experience by adding features like 3D buildings on the map, translation features, and sightseeing tips to assist travelers navigating through those streets. 

AR and VR have immensely improved the museum and gallery experiences. 

Travel companies have started using 3D videos of locations and walkthroughs as virtual tours help travel agencies promote destinations and attract tourists and in turn sell trip packages to people. 

VR is also a great alternative for people to visit all the places in the world virtually. 

A person experiencing Virtual Reality.
Source

Entertainment

Game developers extensively use VR, they integrate AR and VR into the games to give a more immersive experience to the players. 

This helps in creating an emotional connection between the real user and the virtual player.

Many VR sports are also being developed, which are helping people reach their fitness goals as these sports are designed so that you can play any sport at the convenience of your house. They require the users to use their whole body, which will help in losing weight and getting fitter. 

Many social media apps like Snapchat and Instagram have come up with filters that are widely used by their users, they even allow the users to create their own filters. All these filters are nothing but the usage of AR in our day-to-day lives. 

Must Read: Types of AI 

Interior Designing and Landscaping

AR and VR Interior Designing apps let the users place the furniture they want to purchase in their houses. This gives them an idea of how that particular furniture will look like and check if it suits their home and then buy the furniture. 

This is better than shopping from the stores as you can now visualize what you want to purchase rather than buying with assumptions of the furniture’s looks. 

VR aids in creating plans for any construction. It also helps the builders in presenting a design concept and then visualize the relevant data.

IKEA is the best example of AR being used in Interior designing.

Advertisement and Marketing 

Companies across the globe are using AR to strengthen customer relationships which are in turn increasing their propensity to purchase. 

AR and VR can be used to mold the content to make it more attractive and motivate the customers to buy. Several companies like Red Bull, Burger King and Coca-Cola have used AR and VR in their marketing efforts, and it has shown remarkable results. 

These virtual experiences grab 100% of the user’s attention and are the best way to promote brands, increase brand awareness and align the brands in people’s minds by making their encounters with the brands memorable. 

Art and Design 

VR and AR have revolutionized the art and design sector to a great extent. Several tools based on AR and VR have been developed, which are fascinating as a user can literally step into art and come out of the other side of it.

There are several artists renowned for creating excellent art based on AR and VR. 

Tamiko Thiel, Sander Veenhof, and John Craig Freeman are some of artists famous for their art based on Augmented Reality. 

Retail 

AR and VR together have overcome the most significant challenge faced by online shopping: Users not being able to try on clothes before purchasing, resulting in ordering the wrong shape and size of clothes. 

A new body scanning technology was invented, allowing the buyers to try out the clothes in the virtual world. 

Even the retail stores started using AR to give the visitors a memorable brand experience. Parlors, Optical Stores allow their customers to check their looks with a particular hairstyle or spectacles. This has resulted in happier customers. 

One example of the company using AR in its retail network is Lenskart. Lenskart allows its customers sitting at home to try out their various products using AR, it is optimized to give users the best experience.

Conclusion 

AR and VR are transforming the different forms of interaction across the globe. They are maturing at a rapid pace. The invention of augmented reality and virtual reality has increased employment opportunities as well. All these together have increased the quality of life for many. 

AR/VR applications are in their evolving phase and are yet to see more remarkable future advancements. 

FAQ’s

  • What is AR/VR?

Augmented reality (AR) is the use of digital visual elements, sound, or other sensory stimuli delivered via technology to recreate an amplified version of the world around us. 

Virtual Reality (VR) is a computer-generated environment that includes arenas and objects which appear to be real to the user, thereby providing an immersive experience to the users. Virtual Reality is perceived through Virtual Reality headsets and helmets.

  • What are the applications of AR/VR?
    AR/VR are used in various industries. Education, Tourism and Travel, Retail, Entertainment are some of the sectors in which AR/VR is used.

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